Asakusa Rox – A Complete Guide to Asakusa’s Biggest Commercial Complex

Asakusa Rox is a shopping, dining, and entertainment complex contained in four separate but closely located buildings in Asakusa’s Rokku area. The main Rox building is mostly dedicated to fashion boutiques, but also has a 24 hour supermarket, a traditional public bath, and big name stores like Muji and Uniqlo. In the Rox 2G and Rox 3G buildings you can find a great variety of restaurants and Rox Dome is an entertainment center. Here’s our complete guide to these four buildings.

Asakusa Rox – Main Building

The main building of Asakusa Rox is easy to find as it stands very prominently on the corner of Kokusai Street and Shin-Nakamise Street. This building, called simply “Rox”, is 9 stories high with 3 basement levels. The lower basements (B2 and B3) are occupied by 24 hour car parks.

B1 Basement Level

On the B1 level there is a 24 hour supermarket. This is a great location to pick up your daily groceries, along with baked goods, fresh fruit, vegetables and drinks. The supermarket also stocks a variety of precooked meals, including freshly made bento lunch boxes.

First Floor

There is an information counter on the first floor where you can pick up an English language floor guide to this store, and to the other Rox buildings.

There are a mixture of stores on the first floor with clothing stores for ladies, men and kids, and other stores selling mobile phones, stationery, leather goods, bags, and shoes.

There are also two cafes on this floor.

Second Floor

The second floor has fashion boutiques for ladies and men, as well as stores selling perfume, cosmetics, jewelry, accessories, and hats.

Third Floor

On the third floor are some of the big name stores such as Uniqlo for inexpensive clothing, Muji for interior goods, and the ABC-Mart shoe store.

Fourth Floor

On the fourth floor you will find the Daiso 100 yen shop, Shinseido which sells CDs and DVDs, and the Libro bookshop which does have a small English language books section.

Fifth Floor

On the fifth floor there is a photo studio, a reflexology clinic, a small art gallery, a photo studio, and a karaoke cafe.

Sixth & Seventh Floors

The sixth and seventh floors are occupied by the Matsuri-yu spa. This spa has traditional common bathing areas on the seventh floor. The baths are separated into two areas by gender. In each area there are eleven different baths to try and three different saunas. From the open-air baths you can enjoy a magnificent view over the Asakusa skyline and Tokyo Skytree while you bathe. On the sixth floor there is a restaurant, and a relaxation area which includes napping rooms. A variety of massage treatments are also available here.

It is also possible to spend the night in the spa, in one of the bunk beds in the dormitory rooms. There are separate male and female dormitories which are on different floors, and all bunks have their own privacy curtain. Entrance to the spa costs 2,500 yen for adults and 1,300 yen for children aged between 4-11. Children aged 3 or younger can enter for free. Staying overnight in the spa costs 5,400 yen and includes the use of the spa facilities. Check-in for an overnight stay is from 15.00 and check-out is by 9.00. Matsuri-yu’s regular business hours are 10.30 – 9.00 (until 23.00 on Sundays).

Eighth & Ninth Floors

The top floors of Asakusa Rox are occupied by a private fitness club which has a fully equipped gym, swimming pool, and studio dance and aerobics lessons. The fitness club is open from 7.00 – 23.00 from Monday to Friday, and from 9.00 to 21.30 on weekends and national holidays.

Rox 3G

Rox 3G is a five story building facing the main building from the other side of Rokku Broadway. It is effectively an annex of the main Rox building, but with more dining facilities. However, the fifth floor of the building is completely taken up by a futsal court. Here’s a brief guide to the other floors.

First Floor

Most of the first floor is taken up with restaurants and cafes. Among the variety is grilled steak, ramen noodles, sushi, tempura, Taiwanese tea, and pizza. Also on this floor is an antiques shop, stores selling bags and ladies’ shoes, and stores selling cheap sweets, toys and accessories.

Second Floor

On the second floor is a shabu-shabu restaurant, a kimono shop, and a fashion store called Gu.

Third Floor

On the third floor there is a Yofuku-no-Aoyama store selling suits for ladies and gentlemen, a Motherways store selling clothes for babies and kids, and a DecoHome store selling goods for your home interior.

Fourth Floor

The fourth floor is occupied by the bargain clothes store, Shimamura.

Rox 2G

Rox 2G is a 4 story building of limited interest which faces the main Rox building from the other side of Shin-Nakamise St. On the 1st floor is a 24 hour McDonald’s. The 2nd and 3rd floors are taken up by a video rental store. However, on the 4th floor there is a casual Japanese dining bar, called Tofuro, which serves sashimi; chargrilled seafood, vegetables and chicken; and soba noodles made with 100% buckwheat.

Tofuro’s Opening Hours: 17.00 – 23.30 (Opens at 11.30 on weekends & national holidays)

Rox Dome

Rox Dome is a 2 story entertainment center one block east of Rox 3G. On the 1st floor is an amusement arcade, and on the 2nd floor is a batting stadium.

Opening Hours:

Amusement Arcade: 10.00 – 25.00
Batting Center: 10.30 – 25.00

Asakusa Rox Location

Asakusa Rox is located in the Rokku area; the old amusement district of Asakusa. The main Rox building is a 3 minute walk from TX Asakusa Station on the Tsukuba Express Line. The Tobu, Toei, and Tokyo Metro Asakusa stations are 10 minutes away. Here is a map showing the four Rox buildings.

General Opening Hours: 10.30 – 21.00

Article and original photos by Michael Lambe. All rights reserved.