Asakusa Rox is a shopping, dining, and entertainment complex contained in four separate but closely located buildings in Asakusa’s Rokku area. The main Rox building is mostly dedicated to fashion boutiques, but also has a 24 hour supermarket, a traditional public bath, and big name stores like Muji and Uniqlo. In the Rox 2G and Rox 3G buildings you can find a great variety of restaurants and Rox Dome is an entertainment center. Here’s our complete guide to these four buildings.

The main Asakusa Rox building
Asakusa Rox – Main Building
The main building of Asakusa Rox is easy to find as it stands very prominently on the corner of Kokusai Street and Shin-Nakamise Street. This building, called simply “Rox”, is 9 stories high with 3 basement levels. The lower basements (B2 and B3) are occupied by 24 hour car parks.
B1 Basement Level
On the B1 level there is a 24 hour supermarket. This is a great location to pick up your daily groceries, along with baked goods, fresh fruit, vegetables and drinks. The supermarket also stocks a variety of precooked meals, including freshly made bento lunch boxes.

A bento lunch box selection at Asakusa Rox
First Floor
There is an information counter on the first floor where you can pick up an English language floor guide to this store, and to the other Rox buildings.

The information counter
There are a mixture of stores on the first floor with clothing stores for ladies, men and kids, and other stores selling mobile phones, stationery, leather goods, bags, and shoes.

Comme Ca Style sells a variety of brand fashions for ladies and men

The Monsac baggage & suitcase store

Style Leather Craft
There are also two cafes on this floor.

St-Marc Café is well known for its chocolate filled pastries
Second Floor
The second floor has fashion boutiques for ladies and men, as well as stores selling perfume, cosmetics, jewelry, accessories, and hats.

Right-On sells casual fashion for all the family

Coca sells fast fashion for ladies in their 20s, and 30s
Third Floor
On the third floor are some of the big name stores such as Uniqlo for inexpensive clothing, Muji for interior goods, and the ABC-Mart shoe store.

Uniqlo at Asakusa Rox

The Orihica store sells suits for ladies and men
Fourth Floor
On the fourth floor you will find the Daiso 100 yen shop, Shinseido which sells CDs and DVDs, and the Libro bookshop which does have a small English language books section.

Bargains galore at Daiso

Shinseido music store

The English book section in Libro
Fifth Floor
On the fifth floor there is a photo studio, a reflexology clinic, a small art gallery, a photo studio, and a karaoke cafe.

At Fleur photo studio customers can rent kimonos for memorable photographs
Sixth & Seventh Floors
The sixth and seventh floors are occupied by the Matsuri-yu spa. This spa has traditional common bathing areas on the seventh floor. The baths are separated into two areas by gender. In each area there are eleven different baths to try and three different saunas. From the open-air baths you can enjoy a magnificent view over the Asakusa skyline and Tokyo Skytree while you bathe. On the sixth floor there is a restaurant, and a relaxation area which includes napping rooms. A variety of massage treatments are also available here.
It is also possible to spend the night in the spa, in one of the bunk beds in the dormitory rooms. There are separate male and female dormitories which are on different floors, and all bunks have their own privacy curtain. Entrance to the spa costs 2,500 yen for adults and 1,300 yen for children aged between 4-11. Children aged 3 or younger can enter for free. Staying overnight in the spa costs 5,400 yen and includes the use of the spa facilities. Check-in for an overnight stay is from 15.00 and check-out is by 9.00. Matsuri-yu’s regular business hours are 10.30 – 9.00 (until 23.00 on Sundays).

The foyer of Matsuri-yu spa
Eighth & Ninth Floors
The top floors of Asakusa Rox are occupied by a private fitness club which has a fully equipped gym, swimming pool, and studio dance and aerobics lessons. The fitness club is open from 7.00 – 23.00 from Monday to Friday, and from 9.00 to 21.30 on weekends and national holidays.
Rox 3G
Rox 3G is a five story building facing the main building from the other side of Rokku Broadway. It is effectively an annex of the main Rox building, but with more dining facilities. However, the fifth floor of the building is completely taken up by a futsal court. Here’s a brief guide to the other floors.

A street view of Rox 3G
First Floor
Most of the first floor is taken up with restaurants and cafes. Among the variety is grilled steak, ramen noodles, sushi, tempura, Taiwanese tea, and pizza. Also on this floor is an antiques shop, stores selling bags and ladies’ shoes, and stores selling cheap sweets, toys and accessories.

Haikara Yokocho sells a variety of colorful toys, accessories, and sweets
Second Floor
On the second floor is a shabu-shabu restaurant, a kimono shop, and a fashion store called Gu.

Edokomachi kimono store
Third Floor
On the third floor there is a Yofuku-no-Aoyama store selling suits for ladies and gentlemen, a Motherways store selling clothes for babies and kids, and a DecoHome store selling goods for your home interior.

DecoHome
Fourth Floor
The fourth floor is occupied by the bargain clothes store, Shimamura.

Shimamura clothes store
Rox 2G
Rox 2G is a 4 story building of limited interest which faces the main Rox building from the other side of Shin-Nakamise St. On the 1st floor is a 24 hour McDonald’s. The 2nd and 3rd floors are taken up by a video rental store. However, on the 4th floor there is a casual Japanese dining bar, called Tofuro, which serves sashimi; chargrilled seafood, vegetables and chicken; and soba noodles made with 100% buckwheat.
Tofuro’s Opening Hours: 17.00 – 23.30 (Opens at 11.30 on weekends & national holidays)

Rox 2G
Rox Dome
Rox Dome is a 2 story entertainment center one block east of Rox 3G. On the 1st floor is an amusement arcade, and on the 2nd floor is a batting stadium.

Rox Dome
Opening Hours:
Amusement Arcade: 10.00 – 25.00
Batting Center: 10.30 – 25.00
Asakusa Rox Location
Asakusa Rox is located in the Rokku area; the old amusement district of Asakusa. The main Rox building is a 3 minute walk from TX Asakusa Station on the Tsukuba Express Line. The Tobu, Toei, and Tokyo Metro Asakusa stations are 10 minutes away. Here is a map showing the four Rox buildings.
General Opening Hours: 10.30 – 21.00
Article and original photos by Michael Lambe. All rights reserved.